What
is Lamination?
Lamination is the technique of
manufacturing a material in multiple layers, so that the composite material
achieves improved strength, stability, sound insulation, appearance or other
properties from the use of differing materials. A laminate is a permanently
assembled object by heat, pressure, welding, or adhesives.
Laminating paper products, such as
photographs, can prevent them from becoming creased, faded, water damaged,
wrinkled, stained, smudged, abraded, or marked by grease or fingerprints. Photo
identification cards and credit cards are almost always laminated with plastic
film. Boxes and other containers are also laminated using a UV coating.
In essence, lamination makes the product
‘ready’ to be put into the hands of consumers. You can consider two types of
lamination: Matte and Gloss.
Whether it applies to the surface of a
paper bag, book cover, label, or packaging box, lamination enhances the visual
quotient and tactile feel of the product. It also serves as a protective layer
to resist scratches and unexpected damages.
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| Gloss vs Matte |
What
is Matte Lamination?
An easy way to ascertain if the bag or
packaging box is matte laminated is by observing if light reflects off the
surface. If it doesn’t, you’re looking at Matte lamination!
Next, assess the aesthetic properties of
the surface. Does it look sober (no sheen) yet elegant and luxurious? Are the
colors a bit muted and is the depth of color somewhat lacking?
These characteristics define matte
laminate. While the overall effect of matte laminated surfaces is somewhat
understated, it is palpably high-end and sophisticated.
What
is Gloss lamination?
In contrast to matte lamination,
gloss has a lustrous quality as light bounces off the surface. The effect is
that of vibrancy, better image contrast and a richer depth of color.
Gloss laminated bags and magazines draw attention to themselves; in this respect, they can be viewed as more showy to their subdued matte counterparts.
For this reason, they may lend themselves well to brochures, cover photos, perfume boxes and book spines. Gloss lamination can refine a product in a different way from matte lamination.
Which
of the two should you choose?
The answer to ‘which one is better’ must be
prefaced by ‘what will the lamination be used for?’ to make an informed choice.
As discussed above, each has its pros and cons; depending on the application,
the drawbacks may not matter or be moot.
In fact, you can consider a ‘best of both
worlds’ scenario. For instance, applying a matte laminate over a glossy label
can make barcode scanning easier and allow users to handwrite over it when such
a need arises.
Some may view matte lamination as being
unexciting. Adding glossy laminate over a matte label can provide a lustrous
patina and a smoother look.
A Comparison of Benefits
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