Sunday, June 3, 2018

What is CMYK?

  What is CMYK?
  CMYK, it’s a term that is commonly used in printing but you’ll be surprised how many people don’t know what it actually means. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).

  Color printing typically uses four ink colors; Cyan, Magenta, Yellow and Black. The first three letters are self explanatory, but where does the K come from? Here’s the technical part, the ‘K’ stands or key, because in four color printing , Cyan, Magenta and Yellow printing plates are carefully keyed or aligned with the KEY of the black key plate. It has also been said that the ‘K’ comes from last letter in ‘Black’ and was chosen because ‘B’ was already used as Blue in RGB.
  The CMYK color model is based off the fact that surfaces appear to be certain colors because of the wavelengths of light they absorb and reflect. For example, things that appear to be red will only reflect red light. Objects that appear to be white will reflect all wavelengths of light, and objects that appear black absorb all wavelengths (which is why you should avoid wearing black in the summer to stay cool).As a subtractive color system, CMYK color takes advantage of this phenomenon by depositing inks on a surface in order to selectively absorb certain colors of light. The light that isn’t absorbed by the inks is reflected into an observer’s eye, which results in them seeing the intended color.
  The differences between CMYK and Pantone should be considered when deciding which coloring process to use. For consistent branding and logos, Pantone is a better choice. For print jobs where exact color isn’t a concern, CMYK is the best choice. It all depends on the nature of the print job and budget constraints. Talk to one of our friendly specialist to find out which option is best for you.

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What is Pantone?

What is Pantone? What is it used for?

The Pantone Matching System (PMS) is a color standardization system that helps in color identification and matching. It uses the Pantone numbering system to identify colors, and through this numbering system printer, equipment manufacturers can match colors without having to contact one another. The Pantone color numbers consist of a three or four digit number followed by the letter C, U or M, which stands for "coated," "uncoated" and "matte," respectively. The color palette in the PMS consists of about 1,114 colors. This color matching system is very helpful in avoiding color inconsistencies between the various types of print and digital media.
*The PMS was developed by Pantone LLC (Carlstadt, NJ, USA), which was acquired in 2007 by X-Rite, Inc. (Grand Rapids, MI, USA).*

  There are many different colors matching systems useable today, but till now, the most popular in the printing industry is still the Pantone Matching System, or we call it, PMS. PMS is a "solid-color" matching system; it is primarily used for specifying second or third colors in printing, meaning colors apart from black. Obviously, one can certainly print a one color piece using a PMS color and no black all.

  Even though Pantone is a great option in certain cases, it doesn't always make sense to incorporate it into your printing project. Using spot colors is usually more expensive than process inks due to the extra production costs involved in washing up and changing out the ink in the press, it needs more manpower to focus on the machine as well, particularly when we use more than one or two PMS colors depending on the printer's manufacturing equipment and processes. Since CMYK process printing uses the same base colors all the time, it's a more cost effective solution.

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